Listening to the Buzz: Social Media Sentiment and Retail Depositors' Trust

Listening to the Buzz: Social Media Sentiment and Retail Depositors' Trust

Report

Listening to the Buzz: Social Media Sentiment and Retail Depositors' Trust

We investigate the relationship between the rumours on Twitter regarding banks and deposits growth. The sentiment expressed in tweets is analysed and employed for the nowcasting of retail deposits. We show that a Twitter-based indicator of sentiment improves the predictions of a standard benchmark model of depositor discipline based on financial data.

  • Use cases, geography and tags
  • Organizations that created, adopted or are mentioned
  • Ecosystem position
  • Link to the original asset
  • Comments and reactions