Keynote: Oriol Amat-Analysis of Target Market

Keynote: Oriol Amat-Analysis of Target Market

Event

Keynote: Oriol Amat-Analysis of Target Market

Oriol Amat, Universitat Pompeu Fabra's rector (UPF), explained in detail through the case study of the UPF-Barcelona School Management how an institution can rapidly transform its ethos through an effective leadership that includes an strategic committee and its investment on digital tools and analysis of target market.

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