Factors Influencing Adoption of Digital Technology Innovation in the Zimbabwean Power Sector

Factors Influencing Adoption of Digital Technology Innovation in the Zimbabwean Power Sector

Factors Influencing Adoption of Digital Technology Innovation in the Zimbabwean Power Sector

Juttner (2019) posits that there tend to be benefits associated with adoption of digital technology innovation which includes a decline in marketing expenses and a long-term customer relationship. ZETDC has adopted digital technology innovations in a bid to improve its performance. Despite its efforts, the company has suffered a US$ 5.1 million loss in the year 2019.

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