Eating your regulatory greens: a balanced strategy to support financial services

In her June 2025 speech to the Association of British Insurers, FCA Chief Operating Officer Emily Shepperd unveiled the regulator's new 5-year strategy. Using a nutritional metaphor to mark "National Eat Your Vegetables Day," Shepperd described a "balanced plate" of regulation designed to shift the FCA from a rigid enforcer to a proportionate, predictable, and purposeful partner in the UK's…

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