Customer Adoption of Neobank Services from a Technology Acceptance Perspective – Evidence from Hungary

Customer Adoption of Neobank Services from a Technology Acceptance Perspective – Evidence from Hungary

The rapid technological development of recent years has led to a transformation and digitalisation of financial services, resulting in an increasing number of neobanks. At the same time, consumer acceptance of the services offered by these branchless banks is a key success factor for their widespread adoption.

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