
Customer Adoption of Neobank Services from a Technology Acceptance Perspective – Evidence from Hungary
The rapid technological development of recent years has led to a transformation and digitalisation of financial services, resulting in an increasing number of neobanks. At the same time, consumer acceptance of the services offered by these branchless banks is a key success factor for their widespread adoption.
- Use cases, geography and tags
- Organizations that created, adopted or are mentioned
- Ecosystem position
- Link to the original asset
- Comments and reactions