Customer Access Information Technology (Cait) Deployment Evaluation

Customer access information technology offers greatpotential benefits to both the organization and itscustomers. However, managers lack methods forevaluating these technologies and determining whetherconditions exist for success. We propose a model fromMarketing Science which captures factors influencing thesuccess of a CAIT.

• Use cases, geography and tags
• Organizations that created, adopted or are mentioned
• Ecosystem position
• Link to the original asset
• Comments and reactions