Adoption of Conversational Assistants in Banking Based on Extended Technology Acceptance Model: Perceived Risk as a Moderator

Adoption of Conversational Assistants in Banking Based on Extended Technology Acceptance Model: Perceived Risk as a Moderator

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Adoption of Conversational Assistants in Banking Based on Extended Technology Acceptance Model: Perceived Risk as a Moderator

Information technology especially the internet of things and artificial intelligence has taken the world by storm. These days, it is noticed that people are drastically depending on intelligent virtual objects such as conversational assistants for checking account balance, doing faster communication, making payments, managing financial assets with banks or financial institutions.

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