A Value Platform Analysis Perspective on Customer Access Information Technology

Customer access information technologies (CAITs) provide a link between afirm and its customers. Firms invest in CAITs to reduce costs, increase revenuesand market share, lock in existing customers and capture new ones. These benefits,however, are notoriously difficult to measure.

Use cases, geography and tags
Organizations that created, adopted or are mentioned
Ecosystem position
Link to the original asset
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