A Social Learning Perspective on Sales Technology Usage: Preliminary Evidence from an Emerging Economy

A Social Learning Perspective on Sales Technology Usage: Preliminary Evidence from an Emerging Economy

A Social Learning Perspective on Sales Technology Usage: Preliminary Evidence from an Emerging Economy

Drawing on social learning theory, we examine how the perceived technological savvy of a salesperson’s manager, co-workers, and competitors impacts sales technology usage behavior. Data were drawn from a major retail bank in Nigeria, Africa.

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