A Comprehensive Analysis on the Adoption of Mobile Technology by Using Big Data-Based Social Media Marketing in SME Retailers in Jordan

A Comprehensive Analysis on the Adoption of Mobile Technology by Using Big Data-Based Social Media Marketing in SME Retailers in Jordan

A Comprehensive Analysis on the Adoption of Mobile Technology by Using Big Data-Based Social Media Marketing in SME Retailers in Jordan

The adoption of mobile technology (MT) has changed lives and businesses across the globe; shopping behaviour has changed from using normal desktops and laptops to mobiles or smartphones technologies in Small Medium Enterprises (SMEs).

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